Become a Partner
Find out more about our exclusive network for leading golf clubs.
Join the network redefining flexible membership for premium golf clubs
IX.Golf is a new category of flexible membership created exclusively for leading golf
clubs — those defined by quality, reputation, and a commitment to member
experience.
We partner with clubs that want to grow intelligently, attracting a new audience of
aspirational golfers without discounting, diluting, or disrupting their full membership base.
With IX, you’ll join a curated network of premier venues, supported by a complete
marketing and membership management solution — delivered at zero setup cost and
zero risk.
Designed to support, not compete with your Full Membership category
IX is built to complement your full membership, not compete with it.
It attracts golfers who value your club but can’t yet justify a £1,500+ annual fee — typically younger professionals, parents balancing family life, or lapsed golfers returning
to the game.
From our data, 78% of flexible members play after 1pm, helping you fill quieter tee times without impacting core members’ access.
This category also acts as a retention bridge — offering a softer landing for members considering resignation and keeping them within your ecosystem.
By welcoming IX golfers, you’ll build a pipeline of future full members, grow F&B and retail spend, and strengthen long-term engagement with your brand.
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Exclusivity Criteria
IX is designed for premium golf clubs that reflect the quality and prestige of our
network.
As a guide, suitable partner clubs typically have:
- A 7-day membership fee around £1,500+, or
- Visitor green fees of £55 or higher, and
- A strong member culture and a reputation for course excellence.
We recognise regional pricing differences, so qualification is always based on quality and fit, not price alone.
Our aim is to partner with clubs where IX can enhance reputation, support long-term growth, and protect brand value.
The benefits to your golf club
Value - Attract New Members
Engage golfers who aren’t ready for full membership but aspire to join your club. IX introduces new players who value quality and community — without undermining exclusivity or price integrity.
Choice - Maximise Tee-Time Utilisation
IX members typically play during off-peak periods, helping increase utilisation and drive incremental revenue, while maintaining priority access for your full members.
Quality - Create a Pathway into Full Membership
Our model builds loyalty and belonging. IX golfers experience your club as members, naturally progressing to full membership as their lifestyles evolve.
Marketing support you also receive
When your club joins IX, you gain more than a membership product — you gain a dedicated marketing engine designed to deliver measurable results. Every partner club benefits from a professionally managed programme that includes:
-
Paid Social Media
(including ad spend)
-
Paid Search (PPC)
(including ad spend)
-
Email Marketing & Lead Nurture
-
Blog / Articles
-
Dedicated Club Page
-
IX.Golf App Integration
-
Content Creation
Together, these create a turnkey marketing system that promotes your club, delivers new members, and removes administrative effort from your team.
End-to-end support
Sales Support
Every lead is contacted within 24–48 hours by our team, ensuring prompt follow-up, higher conversion rates, and a professional first impression of your club.
CRM System
We use HubSpot to manage and track all enquiries. Your club also receives access, giving you complete visibility of leads, communications, and performance in real time.
Customer Service
Our dedicated team manages all member queries relating to flexible membership, removing the administrative burden from your staff and ensuring every golfer receives a seamless, professional experience.
Account Manager
Your club will have a dedicated account manager, supporting implementation, answering questions, and ensuring the flexible membership complements your existing offering without disruption.
Transaction Management
All payments are processed securely through our system and transferred instantly to your club, ensuring smooth cash flow and reducing the workload on your finance team.
How IX.Golf differs to other operators
While other flexible membership providers often compete on discounted green fees, IX.Golf takes a different approach.
We’re designed as a pathway to full membership, not a substitute for it — ensuring your club retains its premium positioning and pricing integrity.
| Comparison | IX Golf | Other Providers |
| Membership Model | Points-Based | Discounted Green Fees |
| Type of Golfer Attracted | Future full member | Nomadic/discount-seeker |
| Impact on Green Fee Rates | Protected | Discounted |
| Commercial Terms | Results-based, zero setup | Upfront fee or free fourball vouchers |
| Club Positioning | Prestige & exclusivity | Volume-based |
| Pathway to Full Membership | Strong progression | Limited loyalty |
| Support & Marketing | Dedicated campaigns & assets | Minimal support |
| Booking Process | Connected Tee Sheet | Concierge Service |
Network Access & Additional Revenue
-
Reciprocal Play
IX members from other partner clubs can book and play your course using their points
— introducing new golfers to your venue. -
Enhanced Value for Your Members
Your own flexible members enjoy access to other premium clubs in the network, making
your membership even more attractive. -
Incremental Revenue
Visiting IX members spend on food, drink, and retail, generating additional income
beyond green fees.
How IX.Golf differs to other operators
While other flexible membership providers often compete on discounted green fees, IX.Golf takes a different approach.
We’re designed as a pathway to full membership, not a substitute for it — ensuring your club retains its premium positioning and pricing integrity.
Launch Offer
Commission-only
Includes
-
No set up or annual fee
-
Tiered commission on new joiners and renewals
-
Full marketing & sales support
-
Dedicated club page and booking app
-
Bespoke membership pricing and points matrix
-
Access to the full IX.Golf network
Ready to partner with IX.Golf?
Join the growing network of premium golf clubs redefining flexible membership in the UK. Experience a model that protects your reputation, increases utilisation, and builds
the next generation of full members — all at zero cost to you.
Frequently Asked Questions
play at quieter times and progress into full members over time.
IX.Golf is a premium flexible membership category for golf clubs with a full membership rate of £1,500+.
Golf members of IX.Golf can use their points at other clubs in the network, as well as all clubs in the PlayMoreGolf network.
IX.Golf will target golfers who value exclusivity and quality in the courses they play and therefore no offers will be available with this category, outside of friend referrals.
We prioritise quality and partnership over volume. There are no discounts, no upfront
costs, and no additional admin — just measurable results.
membership fees of £1,500+ or visitor green fees of £55+.
To connect tee-sheet access, maintain member experience standards, and communicate IX availability to your audience.
Company
IX.Golf is a flexible membership category for exclusive golf clubs.
Credit is subject to application and status. IX.Golf is a trading name of PlayMoreGolf Limited. PlayMoreGolf Limited is registered in England and Wales company number 08727073. Registered office: Bloxham Mill, Barford Road, Banbury Oxfordshire OX15 4FF and acts as a credit broker and not the lender. PlayMoreGolf Limited only offers financial products from Premium Credit Limited. Premium Credit acts as the lender. Premium Credit Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number 702718) Registered in England. Registered No 02015200. Registered office Emryn House, Emryn Way, Leatherhead, Surrey KT228UX.