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đź“Ś How IX Golf Works for Clubs

IX Golf provides a flexible membership platform that allows golfers to purchase an annual bundle of points, split into Home Points (used at the member’s home club) and Flexi Points (used at any partner club). Clubs control the value of each tee time by setting a points matrix, with variable point costs depending on day, time, and demand. Members book through the IX Golf app or online portal, and points are automatically deducted at the time of booking.

âś… Benefits for Golf Clubs

1. Additional Revenue Stream

  • Attracts golfers who do not want or cannot justify a full membership.

  • Encourages off-peak play, increasing course utilisation.

  • Provides contracted annual revenue rather than weather-dependent green fees.

2. Reduced Administration

IX Golf manages:

  • Marketing and new member acquisition

  • Payments, renewals, and refunds

  • Customer service and member enquiries

  • CRM, reporting, and transaction oversight

This allows clubs to grow their flexible category without additional admin work.

3. Flexible Packages & White-Label Options

IX Golf offers multiple operating models:

  • Full-Service ("Find, Join, Play, Retain") – complete management of membership growth and operations.

  • “Play, Retain” Module – for clubs already running their own flexible membership who want improved efficiency and reporting.

  • White-Label Solutions (XVIII and IX) – fully branded platforms ideal for premium clubs or spa/leisure centres wanting full control with IX Golf technology.

4. Corporate, Spa & Leisure Support

  • Corporate packages using points or rounds.

  • Spa/leisure booking tools for classes, sessions, and resource scheduling.

🛠️ Platform Features

Marketing & Sales

  • 90-day digital marketing plan

  • Paid search, email marketing, and social media campaigns

  • Lead generation through the IX Golf network and website

CRM & Reporting

  • HubSpot-powered CRM for managing sales and renewals

  • Automated workflows and reminders

  • Real-time dashboards for club and industry metrics

Payments & Transactions

  • IX Golf handles all membership payments, renewals, point top-ups, and refunds

  • Monthly payouts to clubs

  • Full financial transparency through reporting tools

Customer & Account Management

  • Dedicated Club Support Manager

  • UK-based customer service team

  • Optional call-centre support for sales

App & Booking Experience

  • Live tee sheet booking

  • Member dashboard for points, bookings, and payments

  • Automated point deduction

  • Guest payment features

  • Configurable booking windows for flexible members

đź’· Pricing & Commercial Models

Full-Service (“Find, Join, Play, Retain”)

  • Contract term: 24–60 months

  • Monthly fees from ÂŁ858.75 (~ÂŁ10,305/year)

  • 6.5% commission on joiners and renewals

  • No upfront cost with a Contra-Deal agreement

“Play, Retain” Module

  • Ideal for clubs running their own flexible membership

  • Includes onboarding, CRM, payments, reporting, customer service

White-Label (XVIII / IX)

  • Fully branded membership platform and app

  • Club controls pricing, points matrix, and member rules

  • Marketing and customer service optional

🧩 Club FAQs

Will traditional members downgrade?
Minimal downgrades occur. Many clubs find flexible membership helps retain golfers who might otherwise leave entirely.

Will core members be affected?
Flexible terms (e.g., off-peak access, limitations on competitions) are clearly defined to protect full-member value.

Is this “cheap golf”?
No—clubs maintain full control of points pricing. Points matrices ensure return per round is commercially appropriate.

Can a club run this in-house?
Possible, but clubs typically find the marketing, admin, tech, and support workload significantly higher and more costly than partnering with IX Golf.

🚀 The Onboarding Process

  1. Initial Setup – Club provides assets, green fee data, and 7-day pricing.

  2. Build Phase – IX Golf creates club pages, CRM accounts, and technical setup.

  3. Points Matrix Creation – Tailored to club utilisation and demand.

  4. Go Live – Marketing campaigns begin and membership sales open.

  5. Ongoing Support – Club Support Manager, CRM tools, reporting, and customer service throughout the partnership.

🎯 Why Partner with IX Golf?

  • Creates new revenue from infrequent, budget-conscious, and corporate golfers

  • Improves utilisation of off-peak tee times

  • Reduces admin and operational workload

  • Provides scalable options for every type of club

  • Proven results with 200+ clubs across the UK

  • Strong ROI with guaranteed contracted income

âś… Next Steps

  • Explore the revenue impact with the ROI calculator

  • Book a demo with a Club Support Manager

  • Choose the right model: Full-Service, Play-Retain, or White-Label